Wednesday, May 27, 2009

The Company Tag Line

The tag line for the company we're forming:

In the Ruthless Pursuit of Excellence.

Thoughts?

Too corporate B.S.?

I liked the use of the word 'ruthless'.

12 comments:

  1. It's actually kinda subversive - almost an ironic pisstake of corporate BS. The ruthless stops it sounding like a Lexus ad tagline. Could drop the 'In' as it's slightly redundant.

    It does sound like you're contract hitmen. So expect a lot of phone calls from Egyptian members of parliament.

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  2. VERY....ummm....capitalist. lol

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  3. Hmmm, depends on the nature of the decision makers you will be dealing with.

    Relentless would be more PC, but most most people would probably be looking for ruthless.

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  4. ... nobody in the whole company named "Ruth"?

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  5. We want to translate that to latin ... my latin is very rusty. Need to find a latin scholar - that I can trust.

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  6. Kinda sounds like it's an effort to be good. Don't wanna sound like you have to try too hard to be fabulous.

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  7. Anonymous11:02 AM

    Ruthless Negotium of Excellentia as best i can

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  8. Anonymous11:06 AM

    Take Panton Tribuo Nusquam Tergum,means take everything give nothing back

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  9. Anonymous11:10 AM

    It's the pirate brother

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  10. Anonymous5:36 PM

    This comment has been removed by a blog administrator.

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  11. last statement not mine roger.

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Comments are welcome. However, being an ass may result in a horrible, albeit accidental, goring.